Enterprise Spirit: solidarity, initiative, truth -seeking and pragmatic
Enterprise Concept: Quality creates better brand, and innovation leads future.
Enterprise value: Creating opportunities for employees, interests for customers and value for society.
Management policies: Regulate acts with systems, gather teams with culture, promote quality with technology, and achieve development with innovation.
Philosophy on Personnel: People oriented, respecting talented people.
Business Principles: Honesty, innovation, win-win, advancement